인터브랜드 선정 2012년 글로벌 베스트 브랜드 100

 

볼드체 = 한국 기업

 

-Interbrand’s 2012 Best Global Brands

-2012 RANK/ 2011 RANK BRAND/ SECTOR/ 2012 BRAND VALUE $m/ % CHANGE (BRAND VALUE)

1 1 Coca-Cola Beverages 77,839 8%
2 8 Apple Technology 76,568 129%
3 2 IBM Business Services 75,532 8%
4 4 Google Technology 69,726 26%
5 3 Microsoft Technology 57,853 -2%
6 5 GE Diversified 43,682 2%
7 6 McDonald’s Restaurants 40,062 13%
8 7 Intel Technology 39,385 12%
9 17 Samsung Technology 32,893 40%
10 11 Toyota Automotive 30,280 9%
11 12 Mercedes-Benz Automotive 30,097 10%
12 15 BMW Automotive 29,052 18%
13 9 Disney Media 27,438 -5%
14 13 Cisco Business Services 27,197 7%
15 10 HP Technology 26,087 -8%
16 16 Gillette FMCG 24,898 4%
17 18 Louis Vuitton Luxury 23,577 2%
18 20 Oracle Business Services 22,126 28%
19 14 Nokia Electronics 21,009 -16%
20 26 Amazon Internet Services 18,625 46%
21 19 Honda Automotive 17,280 -11%
22 22 Pepsi Beverages 16,594 14%
23 21 H&M Apparel 16,571 1%
24 23 American Express Financial Services 15,702 8%
25 24 SAP Business Services 15,641 8%
26 25 Nike Sporting Goods 15,126 4%
27 27 UPS Transportation 13,088 4%
28 31 IKEA Home Furnishings 12,808 8%
29 34 Kellogg’s FMCG 12,068 6%
30 33 Canon Electronics 12,029 3%
31 29 Budweiser Alcohol 11,872 -3%
32 28 J.P. Morgan Financial Services 11,471 -8%
33 32 HSBC Financial Services 11,378 -4%
34 N/A Pampers FMCG 11,296 NEW
35 30 Nescafé Beverages 11,089 -8%
36 36 eBay Internet Services 10,947 12%
37 44 Zara Apparel 9,488 18%
38 39 Gucci Luxury 9,446 8%
39 47 Volkswagen Automotive 9,252 18%
40 35 Sony Electronics 9,111 -8%
41 41 Philips Electronics 9,066 5%
42 40 L’Oréal FMCG 8,821 1%
43 45 Accenture Business Services 8,745 9%
44 37 Thomson Reuters Business Services 8,444 -11%
45 50 Ford Automotive 7,958 6%
46 49 Heinz FMCG 7,722 1%
47 51 Colgate FMCG 7,643 7%
48 38 Goldman Sachs Financial Services 7,599 -16%
49 43 Dell Technology 7,591 -9%
50 42 Citi Financial Services 7,570 -12%
51 46 Siemens Diversified 7,534 -5%
52 52 Danone FMCG 7,498 8%
53 61 Hyundai Automotive 7,473 24%
54 54 Morgan Stanley Financial Services 7,218 9%
55 59 Audi Automotive 7,196 17%
56 48 Nintendo Electronics 7,082 -8%
57 55 Nestlé FMCG 6,916 5%
58 53 AXA Financial Services 6,748 1%
59 57 Xerox Technology 6,714 5%
60 60 adidas Sporting Goods 6,699 9%
61 64 Caterpillar Diversified 6,306 13%
62 67 Allianz Financial Services 6,184 16%
63 66 Hermès Luxury 6,182 15%
64 62 KFC Restaurants 5,994 2%
65 69 Panasonic Electronics 5,765 14%
66 63 Sprite Beverages 5,709 2%
67 58 MTV Media 5,648 -12%
68 70 Cartier Luxury 5,495 15%
69 N/A Facebook Internet Services 5,421 NEW
70 73 Tiffany & Co. Luxury 5,159 15%
71 65 Avon FMCG 5,151 -4%
72 72 Porsche Automotive 5,149 12%
73 90 Nissan Automotive 4,969 30%
74 75 Visa Financial Services 4,944 10%
75 74 Shell Energy 4,788 7%
76 68 Santander Financial Services 4,771 -6%
77 85 3M Diversified 4,656 18%
78 80 Adobe Technology 4,557 9%
79 83 Johnson & Johnson FMCG 4,378 8%
80 71 Kleenex FMCG 4,360 -7%
81 78 Jack Daniel’s Alcohol 4,352 1%
82 95 Burberry Luxury 4,342 16%
83 88 Johnnie Walker Alcohol 4,301 12%
84 N/A Prada Luxury 4,271 NEW
85 97 John Deere Diversified 4,221 16%
86 81 Pizza Hut Restaurants 4,193 2%
87 N/A Kia Automotive 4,089 NEW
88 96 Starbucks Restaurants 4,062 11%
89 86 Corona Alcohol 4,061 3%
90 89 Smirnoff Alcohol 4,050 5%
91 N/A Ralph Lauren Apparel 4,038 NEW
92 91 Heineken Alcohol 3,939 3%
93 56 BlackBerry Electronics 3,922 -39%
94 N/A MasterCard Financial Services 3,896 NEW
95 82 Credit Suisse Financial Services 3,866 -5%
96 100 Harley-Davidson Automotive 3,857 10%
97 76 Yahoo! Internet Services 3,851 -13%
98 77 Moët & Chandon Alcohol 3,824 -13%
99 99 Ferrari Automotive 3,770 5%
100 84 Gap Apparel 3,731 -8%

 

출처 :

http://www.interbrand.com/ko/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx

http://www.ag-ip-news.com/news.aspx?id=28452&lang=en